Google Assistant: Adaptive Design Systems

Client
Google Assistant

When
2021-2023

Team
Multidisciplinary teams across Assistant and Android, Automotive OEMs

Role
Design Leader and Systems Design Architect

I evolved Google Assistant from a series of voice-only, bespoke designs into a unified multimodal design system for Automotive and Wearables. By treating design as structured data and pioneering the use of design tokens, I built a resilient architectural strategy that scaled Assistant across diverse, fragmented, and high-stakes hardware environments.

This shift industrialized the UI lifecycle for the automotive business, resulting in a 70% reduction in development time by streamlining the path from design intent to production-ready code. Now an established production foundation, this system continues to stabilize the global portfolio and ensures Assistant remains model-ready for next-generation generative AI.