Augmented Reality Filmmaking Tool

Pioneering Spatial Computing for Cinematic Production

I identified a strategic opportunity to modernize cinematic production and personally negotiated a multi-company alliance—comprising Quantum Interface, Economist Media Lab, Ericsson Research, and the AT&T Foundry—to collaborate on an Augmented Reality project at FOX Studios.

On-site at FOX, I led the development of Spike—a spatial computing tool for HoloLens. The tool empowered crews to “spike” virtual set pieces with persistent 3D camera markers anchored in physical space, effectively productizing AR pre-visualization for high-stakes production.

Key Impact

• Strategic Catalyst: Proved industrial ROI beyond gaming; this success sparked multi-industry explorations and spurred strategic investment discussions across company-wide Strategy teams
• Strategic Persuasion: Assembled and aligned the cross-industry team required to showcase AR capabilities directly to FOX executive leadership
• Technical Velocity: Directed end-to-end design and implementation of the Spike tool within a high-velocity 72-hour innovation cycle