BMW

Timeline
2008

Validating Cognitive Safety for Automotive HMI

Working within BMW’s ConnectedDrive division in Munich, I served as a UX Design Intern focused on Cross-Cultural Research.

I collaborated with a diverse team of psychologists and computer scientists to understand the impact of global demographics on infotainment design. I facilitated Design Thinking workshops and supported the validation of Head-Up Display (HUD) concepts via eye-tracking studies in 360° dynamic simulators.

Key Impact

• Published Research: Co-authored peer-reviewed paper: Toggle Strategies for Point of Interest selection via the iDrive controller (AutomotiveUI 2009)
• Safety Standards: Contributed to research influencing interaction patterns in future BMW iDrive production systems