Futurecast Series Rebrand

Branding for Executive Thought Leadership

Futurecast was a premier thought leadership series co-hosted by the AT&T Foundry and Ericsson. I served as the Art Director, tasked with defining a visual identity that honored the brand standards of both Fortune 500 partners.

I managed the end-to-end brand experience for these bi-monthly events, from digital presence to physical environmental graphics. I managed external vendors and directed design agencies, ensuring strict brand compliance and high-quality production for a global executive audience.

Key Impact

• High-Caliber Draw: Established a premium, professional experience that provided the visual gravity required to attract and host global icons like Casey Wasserman (Chairman, LA 2028), Freada Kapor Klein, Nonny de la Peña (VR Pioneer), and Young Guru (Roc Nation)
• Strategic Co-Branding: Harmonized the visual languages of AT&T and Ericsson into a singular, premium event identity